A comparitive study of personality in relation to date of birth in the northern and southern hemispheres

Author: Smithers, Prof. Alan
Abstract: This is a report on a study undertaken in the Southern Hemisphere which looked at personality in relation to date of birth in a predominantly female sample population. The findings are consistent with those of similar studies carried out in the Northern Hemisphere. The author states that prior knowledge of astrology could account for most but not all of the findings of these studies and suggests that media exposure to astrology could be a significant and as yet unexplored area of self-perception.
Keywords: personality dimension, sun sign, southern hemisphere, prior knowledge
Notes:
Publication: Correlation: Astrological Association Journal of Research In Astrology
Issue: Volume 1 Issue 1
Dated: 1981
Pages: Pages 15 – 25