Can self-attribution explain sun sign guessing?

Author: Dean, Dr. Geoffrey
Abstract: The results of national opinion polls and Mayo/Eysenck replication suggest that roughly 1 person in 3 not only believes in astrology but believes in it sufficiently to measurably shift their self-image in the corresponding direction. Observations made during a repeat of the News of the World’s test of sun sign guessing showed that the subjects had an above-average knowledge of sun signs. The level of self-attribution (determined by interview under less than ideal conditions) successfully predicted the test’s outcome for 6 out of 8 hits and 3 out of 4 misses. Successful sun sign guessing can be explained by subject selection, self attribution and cold reading.
Keywords: self attribution, sun sign, Eysenck, News of the World test, extraversion
Publication: Correlation: Astrological Association Journal of Research In Astrology
Issue: Volume 3 Issue 2
Dated: 1983
Pages: Pages 22 – 27

Posted in Free Research Abstract